Finding the right candidate for your position is more challenging than ever. One of the most effective steps you can take towards improving your recruitment efforts is to write a successful job description that grabs your candidate’s attention and shows them why they should apply. Candidates are seeing more job posts offering higher wages than ever before, so writing yours in a way that makes it stand out, without sacrificing authenticity, is crucial.
We’ve compiled 3 keys that will guide you towards writing a more successful job description. Follow these, and you’ll be on your way to a more effective hiring campaign.
What’s In It for Me?
The first few sentences of your job description are the most important. You want to tell the candidate, right off the bat, why they should apply for your position instead of the numerous others that they see on the same job boards. This is your chance to show what is unique about your company!
Do you offer a really good benefits package?
Do you hire entry-level workers and equip them with the necessary training to move up within the company?
Was your company recently recognized for employee satisfaction?
This is your opportunity to highlight it!
Limit the Jargon
Job descriptions that are heavy on the technical language will cause your applicant to lose interest and move on. While it’s important to describe the duties the position requires, you don’t want to alienate potential candidates by making the language hard to understand for anyone who isn’t already working in the industry.
I can’t stress enough the importance of authenticity in your job posts. If there is something that isn’t ideal about your position, you should include it in the job description. We all know that a 12-hour shift isn’t easy to sell to candidates, but it doesn’t have to be a deal breaker. What will be a deal breaker, however, is if your candidate gets to the interview stage before learning about this crucial detail. They will be frustrated and you will have lost time and money. Be honest to your candidates from the very beginning and you’ll have a better chance of finding the right person!
If you’ve been struggling with recruitment, you’re not alone. Reach out to OneSource Staffing and let our team of expert hiring professionals help! Contact us today!