Creative Ways of Finding New Applicants

If you’re struggling to find candidates and fill openings, you’re not alone. For most employers, this is a big challenge, one with no end in sight. So if you’re not getting the number of applicants you once did and aren’t able to recruit the right people as a result, what can you do?

Of course, offering good wages and benefits are critical to success in recruiting. Without competitive compensation, attracting top talent will be an uphill battle. It’s therefore important to ensure your wages are in line with your competition – or even better.

Beyond this step, what are some out-of-the-box approaches to giving your candidate pipeline a boost? Here’s a look:

How Can You Find More Applicants?

Look to social media.

There are many influencers that are followed by job seekers on social media. Find the ones in your industry and hire them to talk about your job openings and promote them. If one influencer has 100,000 followers, there’s a lot of potential for new candidates to come your way.

Get referrals from your people.

Employee referrals are still one of the best ways to find new candidates. Are you leveraging these as much as you can? If not, now’s the time to create a referral program where you’re actually rewarding your employees for referring candidates you hire. You can offer anything from extra vacation days to cash bonuses or season tickets.

Take out a billboard.

While this is a more traditional form of advertising, many employers today opt for online avenues, not drive-by ones. It’s why your job opening will stand out. This is an under-utilized tactic that can deliver an excellent return on your investment with the right messaging.

Use a streaming service.

These aren’t just to watch movies or listen to music. In fact, services, like Hulu, offer the ability to create advertising platforms. You can develop a campaign video promoting your company and the opportunities there to the audience.

Look to schools for young recruits.

You can employ strategies like sponsoring a local baseball or softball team, or advertising your openings in a local college newspaper to find candidates. You can also connect with organizations, like sororities and fraternities, to spread the word about your jobs.

Advocate your openings.

Start a blog on your company website that advertises the openings you have, discusses what makes your company unique, and even has employee guest author posts. You can post additional content besides text, from videos to infographics and more. This will help you to connect with candidates in a more personal way so they can see what it’s like to work at your company.

Need more help recruiting with today’s worker shortage?

OneSource Staffing is your solution. We offer access to a wide range of candidates for temporary, temp-to-hire and direct hire jobs in PA, NY, and FL. Contact us today to get started.

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